-
-
MarketingZone.com is a marketing resource center for small business. Marketing experts find and filter the best and most actionable information on how to do marketing, along with gathering information on marketing costs and reviewing marketing suppliers. Visit MarketingZone.com
-
Recent Posts
Archives
Categories
- About Marketing
- Advertising
- Affordable Marketing Ideas
- Blogs and Blogging
- Branding
- Brochures
- Budgeting for Marketing
- Business Cards
- Business Marketing
- Customer Information & Databases
- Customer Satisfaction and Loyalty
- Direct Mail Marketing
- Email Marketing
- Facebook Marketing
- Graphic Design
- How To Marketing
- Innovative Marketing Ideas
- Internet Online Marketing
- Mailing and Email Lists
- Market Research
- Marketing Advice
- Marketing Agencies
- Marketing by industry and type of business
- Marketing Costs
- Marketing Effectiveness and ROI
- Marketing Freelancers
- Marketing News for Small Business
- Marketing Plans
- Marketing Services
- Marketing Strategies
- Marketing Success Stories
- Marketing Techniques
- Marketing Trends & Buzz
- Merchandising & Retailing
- Mobile Marketing
- Naming
- Newsletters
- Non-profit Marketing
- Packaging
- Positioning
- PR Public Relations
- Printing
- Promotions for Marketing
- Retailing
- Sales
- Search Engine Marketing
- Search Engine Optimization
- Seasonal Maketing Ideas
- Small Business Marketing
- Social Media
- Start-ups
- Targeting Your Marketing
- Trade Shows and Events
- Websites
- Writing for Marketing
Author Archives: Derrith Lambka
Book Review: The Challenger Sale
There’s a new book out with a new approach to selling. Authors of The Challenger Sale, Matthew Dixon and Brent Adamson of the Corporate Executive Board, conducted research to uncover what types of salespeople are most successful. Their research identified … Continue reading
New Publisher for MarketingZone.com!
Susan J. Curtis becomes Publisher of MarketingZone.com. Susan started her career in business publishing and advertising, working for publishers like Ziff-Davis and IDG. She’s been the Publisher of Mobile Office, Portable Computing, and Cellular Business — from launch to sale. … Continue reading
How to Increase Website Traffic
Quality website visitors are people who will buy something or ask for a price quote or download a report to learn more about what you are selling. You want to attract website traffic for qualified buyers at the lowest cost. … Continue reading
Tips on Customer Experience Design from Cisco’s Monique Mulbry
Monique Mulbry is Senior Director of Customer Experience Strategy and Design at Cisco. Before taking on this role at Cisco she led branding. Branding is ultimately all about the customer experience. Here’s what she has to share… The lawyers at … Continue reading
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
Does getting PR coverage increase sales?
Yes? No? Sometimes? From my experience, getting PR doesn’t always relate to increases in sales. Why? It’s the equivalent of an advertising placement frequency of one. If you run a print ad, a TV ad, or a radio ad one … Continue reading
How “findable” is your website online when someone’s searching?
What happens when someone tells someone about your business (word-of-mouth referral) and they go to whatever place they like to use to search online? Do they find you and your business? If you haven’t created or claimed your business listing … Continue reading
Easter Marketing: Getting the Easter People to Come Back to Church
Happy Easter! Today, on what is the most important day in the Christian year, many people will come to church who don’t normally. They’re known as the “Christmas and Easter people.” They surface only twice a year. In a survey … Continue reading
How to Promote Yourself as an Expert
If someone calls you => you are an Expert. If you call them => you are a sales rep. How to Promote Yourself as an Expert
Branding Basics for Small Business
Branding in this day of skeptical buyers and social media sharing isn’t adopting a clever new tagline or more modern-looking visual identity or spending on a pricey ad campaign. That’s like wrapping a present. It’s nice but it’s what’s inside … Continue reading