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Category Archives: About Marketing
Book Review: The Challenger Sale
There’s a new book out with a new approach to selling. Authors of The Challenger Sale, Matthew Dixon and Brent Adamson of the Corporate Executive Board, conducted research to uncover what types of salespeople are most successful. Their research identified … Continue reading
Back to Basics Key to Small Business Marketing Success
Today’s marketing landscape is overgrown with new services, approaches, and claims about the best way to market your small business. Use this tool, or that service, or another social media platform. It can be overwhelming, and no one has the … Continue reading
Tips on Customer Experience Design from Cisco’s Monique Mulbry
Monique Mulbry is Senior Director of Customer Experience Strategy and Design at Cisco. Before taking on this role at Cisco she led branding. Branding is ultimately all about the customer experience. Here’s what she has to share… The lawyers at … Continue reading
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
Does getting PR coverage increase sales?
Yes? No? Sometimes? From my experience, getting PR doesn’t always relate to increases in sales. Why? It’s the equivalent of an advertising placement frequency of one. If you run a print ad, a TV ad, or a radio ad one … Continue reading
How “findable” is your website online when someone’s searching?
What happens when someone tells someone about your business (word-of-mouth referral) and they go to whatever place they like to use to search online? Do they find you and your business? If you haven’t created or claimed your business listing … Continue reading
Easter Marketing: Getting the Easter People to Come Back to Church
Happy Easter! Today, on what is the most important day in the Christian year, many people will come to church who don’t normally. They’re known as the “Christmas and Easter people.” They surface only twice a year. In a survey … Continue reading
How to Promote Yourself as an Expert
If someone calls you => you are an Expert. If you call them => you are a sales rep. How to Promote Yourself as an Expert
Branding Basics for Small Business
Branding in this day of skeptical buyers and social media sharing isn’t adopting a clever new tagline or more modern-looking visual identity or spending on a pricey ad campaign. That’s like wrapping a present. It’s nice but it’s what’s inside … Continue reading
Website How To Guide for Small Business
Don’t have a website? Want one to get more new business for people searching online? Website How To Guide for Small Business Learn about the options for how to create a website along with pros, cons, and costs. Get tips … Continue reading