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Category Archives: Advertising
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
Creative Brief for Advertising
If you’re spending money with an agency or freelancer creating advertising or other types of marketing for your business, you’ll want to develop a Creative Brief. This may also be referred to as an Ad Strategy or Advertising Brief. Typically … Continue reading
So, was it worth $3.5 million for an ad on the Super Bowl?
What Super Bowl ads do you… Recall? That’s Ad Effectiveness Hurdle #1. Ad Effectiveness Hurdle #2 – was the ad likeable? Many ads are recalled and talked about in a negative way. Those advertisers then paid $3.5 million dollars to … Continue reading
Advertising Media Planning & Buying How-to Guides
Buying advertising media space is like buying real estate: The prices change frequently based on supply/demand, and media rates are always negotiable. Real estate in the best neighborhood/location demands the best price and, similarly, high-impact media properties with the best … Continue reading
Four Advantages of Facebook Advertising
Facebook Advertising 1. Facebook offers “ultimate targeting” Some examples of ads targeted to a small business owner who is a woman. Every person sees different ads on Facebook based on how they’ve “profiled” themselves. This gives marketers the ability to … Continue reading
9 Mobile Marketing How-to Guides
Mobile marketing is both reactive and proactive. First you need to make sure that anyone with a phone that has web access can find your company and website. Then you want to proactively reach people on their phones through advertising … Continue reading
What is an Infomercial?
Infomercials are long advertisements that run on TV. While infomercials are expensive to create and produce, if they are done well they can be very effective in creating direct sales. Like your best salesperson on the floor, the hosts of … Continue reading
About Advertising
Learn about advertising from advertising industry experts who share what you need to know and do to get advertising done better, faster and less expensively. About Advertising What is Advertising? Learn about advertising. Types of Advertising – learn about the … Continue reading