Category Archives: Affordable Marketing Ideas

How to Get Found on Google

Posted on April 28, 2012 by Derrith Lambka Leave a comment

How findable is your business?  Do a Google search for the most common terms people may use when searching for what you do or offer.  Do you show up?  What about on all the other places people go to search … Continue reading →

Written by: Derrith Lambka on April 28, 2012.

Mother’s Day Marketing Ideas

Posted on April 23, 2012 by Page Donovan Leave a comment

Mother’s Day is May 13, right around the corner. And it’s not too late to take advantage of Mother’s Day marketing opportunities to increase sales in the weeks ahead. Dads and kids want nothing more than to make their mom … Continue reading →

Written by: Page Donovan on April 23, 2012.

Does getting PR coverage increase sales?

Posted on April 20, 2012 by Derrith Lambka Leave a comment

Yes?  No?  Sometimes? From my experience, getting PR doesn’t always relate to increases in sales.  Why?  It’s the equivalent of an advertising placement frequency of one.  If you run a print ad, a TV ad, or a radio ad one … Continue reading →

Written by: Derrith Lambka on April 20, 2012.

How “findable” is your website online when someone’s searching?

Posted on April 19, 2012 by Derrith Lambka Leave a comment

What happens when someone tells someone about your business (word-of-mouth referral) and they go to whatever place they like to use to search online?  Do they find you and your business? If you haven’t created or claimed your business listing … Continue reading →

Written by: Derrith Lambka on April 19, 2012.

How to Promote Yourself as an Expert

Posted on April 7, 2012 by Derrith Lambka Leave a comment

If someone calls you => you are an Expert. If you call them => you are a sales rep. How to Promote Yourself as an Expert

Written by: Derrith Lambka on April 7, 2012.

St Patrick’s Day Marketing Idea

Posted on March 16, 2012 by Derrith Lambka Leave a comment

Just got an email that I thought was helpful to share as an idea for your email marketing around St. Patrick’s Day.  It arrived on Friday March 16th with the subject line:   I opened up the email (because I was … Continue reading →

Written by: Derrith Lambka on March 16, 2012.

Tip #11 on Choosing Your Keywords

Posted on March 6, 2012 by Derrith Lambka Leave a comment

Great tip on choosing keywords to use in writing articles for your website to attract prospects and to investigate costs for buying these terms for PPC/search advertising. Tip #11.  Keyword phrases with the term “costs” or “rates” or “prices” are … Continue reading →

Written by: Derrith Lambka on March 6, 2012.

Content Marketing Ideas

Posted on December 29, 2011 by Derrith Lambka 1 Comment

Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.).  It’s a win-win for you and your prospective customers. … Continue reading →

Written by: Derrith Lambka on December 29, 2011.

Four Advantages of Facebook Advertising

Posted on December 27, 2011 by Derrith Lambka Leave a comment

Facebook Advertising 1.  Facebook offers “ultimate targeting” Some examples of ads targeted to a small business owner who is a woman. Every person sees different ads on Facebook based on how they’ve “profiled” themselves.  This gives marketers the ability to … Continue reading →

Written by: Derrith Lambka on December 27, 2011.

9 Mobile Marketing How-to Guides

Posted on December 22, 2011 by Derrith Lambka Leave a comment

Mobile marketing is both reactive and proactive.  First you need to make sure that anyone with a phone that has web access can find your company and website.  Then you want to proactively reach people on their phones through advertising … Continue reading →

Written by: Derrith Lambka on December 22, 2011.