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Category Archives: Budgeting for Marketing
Advertising Media Planning & Buying How-to Guides
Buying advertising media space is like buying real estate: The prices change frequently based on supply/demand, and media rates are always negotiable. Real estate in the best neighborhood/location demands the best price and, similarly, high-impact media properties with the best … Continue reading
Daily Deals. Should you participate as a Merchant?
There are more than 400 sites that offer deal-a-day offers. Groupon and Living Social are the two best known daily deal companies. Google and Amazon are now in the game and so are hundreds of other companies that make specialized … Continue reading
Most Large Companies Invest 3 – 5% in Advertising Research
Advertising research can help you determine: What message will be most persuasive Who will be most interested in that message (who your advertising should target with your media buy) How effective the ad concept(s) are Which ad concept performs best … Continue reading
The Most Profitable Customers To Sell To…
How to Identify Your Most Profitable Customers You want more customers like your most profitable customers. These won’t just be the customers who spend the most money. Some of the customers who spend the most won’t be profitable (they’ll be … Continue reading
Advertising Media Brief
An advertising media brief is how you as a client outline your advertising media objectives, target audience(s), budget and other criteria for selecting a media mix and plan. If you’re working with a media planner, they’ll work with you to … Continue reading
Marketing Metrics for Small Business Marketing Success
Here’s a how-to guide on Marketing Metrics that lists the 12 most important marketing metrics to track for small business marketing success. Know this: Don’t use any one marketing metrics in isolation. The ultimate goal is profitability. You want to … Continue reading
Typical Costs for Small Business Marketing
When you work for a big company, your agencies, consultants and your internal purchasing department advises you on what the typical costs are for marketing to help you develop your marketing budget. They answer your questions about… How much does … Continue reading
Top Marketing Services Suppliers
Big companies have full-service agencies and purchasing departments that research and advise their clients on who the top marketing suppliers are for marketing services. Small companies and start-ups have MarketingZone.com. Top marketing services reviews. Our Editors write and continuously update … Continue reading
Advertising Costs
How do you know what you can (and can’t) afford unless you know typical advertising costs? Our Editors research and continually update an article on Advertising Costs to help Premium Members get typical costs and price ranges for advertising production … Continue reading
6 cents per color page for printing flyers if you do it yourself
You could be paying 6 cents per color page for printing flyers and other marketing That low price per page means printing the flyers yourself on a photo-quality home or office printer and using high capacity ink cartridges which lower … Continue reading