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Category Archives: Business Marketing
Tips on Customer Experience Design from Cisco’s Monique Mulbry
Monique Mulbry is Senior Director of Customer Experience Strategy and Design at Cisco. Before taking on this role at Cisco she led branding. Branding is ultimately all about the customer experience. Here’s what she has to share… The lawyers at … Continue reading
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
Mother’s Day Marketing Ideas
Mother’s Day is May 13, right around the corner. And it’s not too late to take advantage of Mother’s Day marketing opportunities to increase sales in the weeks ahead. Dads and kids want nothing more than to make their mom … Continue reading
How “findable” is your website online when someone’s searching?
What happens when someone tells someone about your business (word-of-mouth referral) and they go to whatever place they like to use to search online? Do they find you and your business? If you haven’t created or claimed your business listing … Continue reading
How to Promote Yourself as an Expert
If someone calls you => you are an Expert. If you call them => you are a sales rep. How to Promote Yourself as an Expert
Marketing Strategy Examples: Offer a Person To Help
Have you been to Costco lately when the ladies in the hair nets are giving away free samples of food items to try as a way to get you to buy something? That technique of offering a free sample can … Continue reading
Book Review of Escape Velocity by Geoffrey Moore
Goeffrey Moore’s new book Escape Velocity is like business advice for tall people about skiing. A tall person skiing has a mortgage to pay and knows the risks and consequences of falling. They take less risks. Geoffrey Moore’s new book … Continue reading
Integrated Marketing Advice from Don Schultz
Don Schultz is known as the “Father of integrated marketing.” He’s worked in the industry, as a consultant and as a professor at Northwestern University’s Medill Integrated Marketing Communications program. I feel privileged to know Don personally and to have … Continue reading
Integrated Marketing Drives Brand and Demand
Integrated marketing is: cohesive, unified, interconnected Coordinated in look, tone, personality, tagline, logo and theme Integrated throughout all customer touch points (advertising, events, email newsletters, direct mailings, website, promotions, packaging…) Sends complimentary messages within an overall theme Drives the brand … Continue reading
Content Marketing Ideas
Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.). It’s a win-win for you and your prospective customers. … Continue reading