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Category Archives: Customer Satisfaction and Loyalty
Tips on Customer Experience Design from Cisco’s Monique Mulbry
Monique Mulbry is Senior Director of Customer Experience Strategy and Design at Cisco. Before taking on this role at Cisco she led branding. Branding is ultimately all about the customer experience. Here’s what she has to share… The lawyers at … Continue reading
Net Promoter Score: Simple, Fast Way to Gauge Customer Satisfaction
Pros of Using a Net Promoter Score: Better customer experience for someone to answer this one question vs. the typical SAT-like list of customer satisfaction questions. Gives everyone at a company a quick gauge for how satisfied their customers/clients are … Continue reading
Content Marketing Ideas
Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.). It’s a win-win for you and your prospective customers. … Continue reading
Customer Contact Plan Examples for Customer Retention
Sometimes it’s easier to understand something when you can see an example of how another company is doing customer contact planning. With that in mind, here’s an example of a customer contact plan to help you see how this works … Continue reading
Email thank you notes to customers
I got this email thank you note from a hotel after a stay there. I thought, “How nice of them to send this email thanking me for my business.” But as I kept reading, I realized this wasn’t genuine. What … Continue reading
Daily Deals. Should you participate as a Merchant?
There are more than 400 sites that offer deal-a-day offers. Groupon and Living Social are the two best known daily deal companies. Google and Amazon are now in the game and so are hundreds of other companies that make specialized … Continue reading
What you can do to understand and improve patient satisfaction
You need to encourage patients to complain so you can quickly resolve their problem. This is especially important in this age of social media where it is so easy and fast for a patient to “get a microphone” (Yelp, Facebook, … Continue reading
How to Create and Print Your Own Magazine
Wow is this cool! Innovations in printing technology now allow you to create and print small quantities of a full color professional-looking magazine for your product, business or company inexpensively. You can pay to have the magazine printed once you’ve … Continue reading