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Category Archives: How To Marketing
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
Mother’s Day Marketing Ideas
Mother’s Day is May 13, right around the corner. And it’s not too late to take advantage of Mother’s Day marketing opportunities to increase sales in the weeks ahead. Dads and kids want nothing more than to make their mom … Continue reading
How to Promote Yourself as an Expert
If someone calls you => you are an Expert. If you call them => you are a sales rep. How to Promote Yourself as an Expert
Tip #11 on Choosing Your Keywords
Great tip on choosing keywords to use in writing articles for your website to attract prospects and to investigate costs for buying these terms for PPC/search advertising. Tip #11. Keyword phrases with the term “costs” or “rates” or “prices” are … Continue reading
Small Business Marketing: Self-Publish a Book NOW
Great article and advice in this blog post about why entrepreneurs should self-publish a book now to create a brand-name for themselves. Why Every Entrepreneur Should Self-Publish a Book by James Altucher, an investor, programmer, author, and entrepreneur. He is … Continue reading
Net Promoter Score: Simple, Fast Way to Gauge Customer Satisfaction
Pros of Using a Net Promoter Score: Better customer experience for someone to answer this one question vs. the typical SAT-like list of customer satisfaction questions. Gives everyone at a company a quick gauge for how satisfied their customers/clients are … Continue reading
Marketing Strategy Examples: Offer a Person To Help
Have you been to Costco lately when the ladies in the hair nets are giving away free samples of food items to try as a way to get you to buy something? That technique of offering a free sample can … Continue reading
Integrated Marketing Advice from Don Schultz
Don Schultz is known as the “Father of integrated marketing.” He’s worked in the industry, as a consultant and as a professor at Northwestern University’s Medill Integrated Marketing Communications program. I feel privileged to know Don personally and to have … Continue reading
Integrated Marketing Drives Brand and Demand
Integrated marketing is: cohesive, unified, interconnected Coordinated in look, tone, personality, tagline, logo and theme Integrated throughout all customer touch points (advertising, events, email newsletters, direct mailings, website, promotions, packaging…) Sends complimentary messages within an overall theme Drives the brand … Continue reading
Advertising Media Planning & Buying How-to Guides
Buying advertising media space is like buying real estate: The prices change frequently based on supply/demand, and media rates are always negotiable. Real estate in the best neighborhood/location demands the best price and, similarly, high-impact media properties with the best … Continue reading