Category Archives: Marketing News for Small Business

Back to Basics Key to Small Business Marketing Success

Posted on May 10, 2012 by Page Donovan Leave a comment

Today’s marketing landscape is overgrown with new services, approaches, and claims about the best way to market your small business. Use this tool, or that service, or another social media platform. It can be overwhelming, and no one has the … Continue reading →

Written by: Page Donovan on May 10, 2012.

New software to add to your blog and website for scheduling meetings

Posted on December 27, 2011 by Derrith Lambka 1 Comment

This software may be something to investigate if you’re a blogger, consultant, professional services firm or any other type of small business that wants to schedule appointments with prospective and current customers from your blog and/or website. This start-up company … Continue reading →

Written by: Derrith Lambka on December 27, 2011.

Small Business Marketing vs. Big Business Marketing

Posted on December 23, 2011 by Derrith Lambka Leave a comment

It’s interesting to contrast the top stories and concerns of large company Chief Marketing Officers who have huge budgets, large marketing departments and dozens of agencies and consultants to advise them on marketing, with what small business owners wearing too … Continue reading →

Written by: Derrith Lambka on December 23, 2011.

Look What’s New in Retail Marketing

Posted on December 17, 2011 by Derrith Lambka Leave a comment

Behavioral tracking and optimization coming to a retail store near you… In-store sensors and motion trackers will watch and track what you do in stores to help retailers and merchandisers optimize in-store experiences, packaging and store and shelf layout. It’s … Continue reading →

Written by: Derrith Lambka on December 17, 2011.

Pros and Cons of New Google Search Update Favoring Fresh Content

Posted on November 11, 2011 by Derrith Lambka 1 Comment

As a small business owner with a website or blog you’ll want to understand the pros, cons and implications of the Google search update and how that will impact how Google ranks your website and web pages. Google announced a … Continue reading →

Written by: Derrith Lambka on November 11, 2011.

Pros and Cons of Google Plus Business Pages

Posted on November 9, 2011 by Derrith Lambka Leave a comment

Google has just launched Google Plus Business Pages. They’re free. Before you set one up, first learn about the pros and cons of creating a Google Plus Business Page. There are a lot of red flags to know about. Google … Continue reading →

Written by: Derrith Lambka on November 9, 2011.

Reputation Management. How to Proactively Protect Yours.

Posted on November 2, 2011 by Derrith Lambka Leave a comment

Learn how to manage your business reputation proactively as well as reactively. Your business and personal reputation can be made, enhanced or damaged online. By taking some careful steps, a business owner or small business can avoid too much fallout … Continue reading →

Written by: Derrith Lambka on November 2, 2011.

Digital Printing Can Increase Direct Mail Response Rates Significantly

Posted on October 31, 2011 by Derrith Lambka 1 Comment

Digital printing is using a digital press, computer database and computer graphic files to create different versions of direct mail, brochures or other printed marketing materials that will be more relevant to the target audience. Instead of having one brochure, … Continue reading →

Written by: Derrith Lambka on October 31, 2011.

Facebook Advertising is Hot!

Posted on October 22, 2011 by Derrith Lambka Leave a comment

Facebook’s advertising revenue passed $1.6 billion in the first half of 2011 and is expected to grow during the second six months. Display ads sold at CPM (cost per thousand impressions) are up 60% and CPC (cost per click) revenue … Continue reading →

Written by: Derrith Lambka on October 22, 2011.