-
-
MarketingZone.com is a marketing resource center for small business. Marketing experts find and filter the best and most actionable information on how to do marketing, along with gathering information on marketing costs and reviewing marketing suppliers. Visit MarketingZone.com
-
Recent Posts
Archives
Categories
- About Marketing
- Advertising
- Affordable Marketing Ideas
- Blogs and Blogging
- Branding
- Brochures
- Budgeting for Marketing
- Business Cards
- Business Marketing
- Customer Information & Databases
- Customer Satisfaction and Loyalty
- Direct Mail Marketing
- Email Marketing
- Facebook Marketing
- Graphic Design
- How To Marketing
- Innovative Marketing Ideas
- Internet Online Marketing
- Mailing and Email Lists
- Market Research
- Marketing Advice
- Marketing Agencies
- Marketing by industry and type of business
- Marketing Costs
- Marketing Effectiveness and ROI
- Marketing Freelancers
- Marketing News for Small Business
- Marketing Plans
- Marketing Services
- Marketing Strategies
- Marketing Success Stories
- Marketing Techniques
- Marketing Trends & Buzz
- Merchandising & Retailing
- Mobile Marketing
- Naming
- Newsletters
- Non-profit Marketing
- Packaging
- Positioning
- PR Public Relations
- Printing
- Promotions for Marketing
- Retailing
- Sales
- Search Engine Marketing
- Search Engine Optimization
- Seasonal Maketing Ideas
- Small Business Marketing
- Social Media
- Start-ups
- Targeting Your Marketing
- Trade Shows and Events
- Websites
- Writing for Marketing
Category Archives: Marketing Plans
Back to Basics Key to Small Business Marketing Success
Today’s marketing landscape is overgrown with new services, approaches, and claims about the best way to market your small business. Use this tool, or that service, or another social media platform. It can be overwhelming, and no one has the … Continue reading
Book Review of Escape Velocity by Geoffrey Moore
Goeffrey Moore’s new book Escape Velocity is like business advice for tall people about skiing. A tall person skiing has a mortgage to pay and knows the risks and consequences of falling. They take less risks. Geoffrey Moore’s new book … Continue reading
Integrated Marketing Drives Brand and Demand
Integrated marketing is: cohesive, unified, interconnected Coordinated in look, tone, personality, tagline, logo and theme Integrated throughout all customer touch points (advertising, events, email newsletters, direct mailings, website, promotions, packaging…) Sends complimentary messages within an overall theme Drives the brand … Continue reading
Small Business Marketing vs. Big Business Marketing
It’s interesting to contrast the top stories and concerns of large company Chief Marketing Officers who have huge budgets, large marketing departments and dozens of agencies and consultants to advise them on marketing, with what small business owners wearing too … Continue reading
Small Business Marketing. Pros and cons of marketing techniques
Know this: there is no “one way” or “right way” to do marketing. Every product, company and person doing marketing needs to figure out what is the best marketing mix (combination of marketing techniques) that will work best for them … Continue reading
How to be exceptional at product marketing
All product marketing managers are expected to do essentially the same things. So, how can you be an exceptional product marketing manager? Know this: the ad agency, PR consultant and internal marketing communications people won’t say to the product … Continue reading
How Customer Segmentation Can Help You Sell More
Customer segmentation is dividing a mass market into distinct segments or groups of people who share similar characteristics. Customer segmentation is used in marketing for installed base marketing, Lifecycle Marketing, 1:1 Marketing and CRM, Customer Relationship Marketing. Once you get … Continue reading
How to Sell More to Existing Customers
Are you doing everything possible to sell more to your existing customers and clients? This is sometimes called installed base marketing or CRM (customer relationship marketing) or Lifecycle Marketing. When it’s done well, it’s a win-win for the customer and … Continue reading
Marketing Mix. Facebook and Google are Using Online & Offline Marketing Mix
The best marketing mix uses online and offline marketing. Proof? Look at this job description from Facebook for what they expect a new hire Small Business Marketing Associate to do. Facebook plans to “utilize direct response channels like online advertising, … Continue reading
The Most Profitable Customers To Sell To…
How to Identify Your Most Profitable Customers You want more customers like your most profitable customers. These won’t just be the customers who spend the most money. Some of the customers who spend the most won’t be profitable (they’ll be … Continue reading