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Category Archives: Merchandising & Retailing
New Software Company Needle.com: Customer Testimonials on Steroids
Now this is a cool idea…live chat with customers who know and love the products or services the company is selling… Needle’s home page describes it this way, “The ‘Fan-Sourcing’ sales platform that drives conversion on your site. Enthusiastic, informed … Continue reading
Integrated Marketing Drives Brand and Demand
Integrated marketing is: cohesive, unified, interconnected Coordinated in look, tone, personality, tagline, logo and theme Integrated throughout all customer touch points (advertising, events, email newsletters, direct mailings, website, promotions, packaging…) Sends complimentary messages within an overall theme Drives the brand … Continue reading
How to Sell to Costco
Costco’s Magazine, called Costco Connection, this month featured a story on their CEO Jim Sinegal. He’s stepping down. Interesting article and tribute to him and what he did to build Costco. The title of the story is “The Empire Built … Continue reading
Look What’s New in Retail Marketing
Behavioral tracking and optimization coming to a retail store near you… In-store sensors and motion trackers will watch and track what you do in stores to help retailers and merchandisers optimize in-store experiences, packaging and store and shelf layout. It’s … Continue reading
Gift Giving Ideas from Dan Ariely
How to help your customers be great at gift giving Dan Ariely is the author of “Predictably Irrational: The Hidden Forces that Shape Our Decisions”. He also teaches at Duke University. He wrote an article in The Wall Street Journal … Continue reading
What is an Infomercial?
Infomercials are long advertisements that run on TV. While infomercials are expensive to create and produce, if they are done well they can be very effective in creating direct sales. Like your best salesperson on the floor, the hosts of … Continue reading
Promotional Offers Do’s and Don’ts
Make it easy for new clients to “try and buy.” Decide how you want to package and price your offerings for people with different needs and budgets. Fitness businesses do a good job of this by offering a free pass … Continue reading
How to help your customers choose great gifts
How can you help your customers be great gift givers? 1. Help your customers figure out what the primary love language is of the person they’re giving the gift to and then how to use that insight to select a … Continue reading
Black Friday is Bad for Small Business
Black Friday is a wonderful day for switchers. Switchers are people who buy whatever brand is on sale. They’re not loyal. They’re not profitable to have as customers. Black Friday, Cyber Monday and Groupon offers are all wonderful for switchers, … Continue reading
Daily Deals. Should you participate as a Merchant?
There are more than 400 sites that offer deal-a-day offers. Groupon and Living Social are the two best known daily deal companies. Google and Amazon are now in the game and so are hundreds of other companies that make specialized … Continue reading