Category Archives: Newsletters

Content Marketing Ideas

Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.).  It’s a win-win for you and your prospective customers. … Continue reading

Customer Contact Plan Examples for Customer Retention

Sometimes it’s easier to understand something when you can see an example of how another company is doing customer contact planning. With that in mind, here’s an example of a customer contact plan to help you see how this works … Continue reading

How to Create and Print Your Own Magazine

Wow is this cool!  Innovations in printing technology now allow you to create and print small quantities of a full color professional-looking magazine for your product, business or company inexpensively.  You can pay to have the magazine printed once you’ve … Continue reading

Save Money on Marketing by Using Templates

Templates are a great way to quickly and inexpensively create professional looking brochures, flyers, ads, blogs, direct mail postcards and even websites. There are free templates and templates you can buy for a low cost. Templates for marketing are the … Continue reading

Customer Contact Plan: Do you have one?

You should be contacting your customers at least six times during the year with a relevant message to stay top-of-mind. A customer contact plan is a proactive 12-month plan to ensure your customers and prospects are hearing from you at … Continue reading