Category Archives: Packaging

Integrated Marketing Works Best If It’s Built Around a Big Idea

Posted on January 13, 2012 by Derrith Lambka Leave a comment

Many companies create effective integrated marketing campaigns with a consistent look, feel and tone of voice.  The best marketers take it to the next level with a memorable, brand-relevant big idea or creative device that unifies the integrated marketing campaign. … Continue reading →

Written by: Derrith Lambka on January 13, 2012.

Great idea! Use a QR Code on Packaging

Posted on October 5, 2011 by Derrith Lambka Leave a comment

If you are selling a product through retail stores where you have little control over how the product is merchandized and what sales people in the store (if there are any) say about your product, you may want to add … Continue reading →

Written by: Derrith Lambka on October 5, 2011.