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Category Archives: Sales
Book Review: The Challenger Sale
There’s a new book out with a new approach to selling. Authors of The Challenger Sale, Matthew Dixon and Brent Adamson of the Corporate Executive Board, conducted research to uncover what types of salespeople are most successful. Their research identified … Continue reading
New Software Company Needle.com: Customer Testimonials on Steroids
Now this is a cool idea…live chat with customers who know and love the products or services the company is selling… Needle’s home page describes it this way, “The ‘Fan-Sourcing’ sales platform that drives conversion on your site. Enthusiastic, informed … Continue reading
Great tip from Tom Searcy from Hunt Big Sales
“Here’s how customers consider your value, from lowest to highest: If you know your product, you are a human catalog If you know your services, you are a technician If you can match your products and services to the customer’s … Continue reading
Marketing Strategy Examples: Offer a Person To Help
Have you been to Costco lately when the ladies in the hair nets are giving away free samples of food items to try as a way to get you to buy something? That technique of offering a free sample can … Continue reading
Book Review of Escape Velocity by Geoffrey Moore
Goeffrey Moore’s new book Escape Velocity is like business advice for tall people about skiing. A tall person skiing has a mortgage to pay and knows the risks and consequences of falling. They take less risks. Geoffrey Moore’s new book … Continue reading
How to Sell to Costco
Costco’s Magazine, called Costco Connection, this month featured a story on their CEO Jim Sinegal. He’s stepping down. Interesting article and tribute to him and what he did to build Costco. The title of the story is “The Empire Built … Continue reading
Content Marketing Ideas
Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.). It’s a win-win for you and your prospective customers. … Continue reading
Four Advantages of Facebook Advertising
Facebook Advertising 1. Facebook offers “ultimate targeting” Some examples of ads targeted to a small business owner who is a woman. Every person sees different ads on Facebook based on how they’ve “profiled” themselves. This gives marketers the ability to … Continue reading
New software to add to your blog and website for scheduling meetings
This software may be something to investigate if you’re a blogger, consultant, professional services firm or any other type of small business that wants to schedule appointments with prospective and current customers from your blog and/or website. This start-up company … Continue reading
What is an Infomercial?
Infomercials are long advertisements that run on TV. While infomercials are expensive to create and produce, if they are done well they can be very effective in creating direct sales. Like your best salesperson on the floor, the hosts of … Continue reading