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Category Archives: Search Engine Marketing
How to Increase Website Traffic
Quality website visitors are people who will buy something or ask for a price quote or download a report to learn more about what you are selling. You want to attract website traffic for qualified buyers at the lowest cost. … Continue reading
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
Tip #11 on Choosing Your Keywords
Great tip on choosing keywords to use in writing articles for your website to attract prospects and to investigate costs for buying these terms for PPC/search advertising. Tip #11. Keyword phrases with the term “costs” or “rates” or “prices” are … Continue reading
Content Marketing Ideas
Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.). It’s a win-win for you and your prospective customers. … Continue reading
New software to add to your blog and website for scheduling meetings
This software may be something to investigate if you’re a blogger, consultant, professional services firm or any other type of small business that wants to schedule appointments with prospective and current customers from your blog and/or website. This start-up company … Continue reading
Pros and Cons of New Google Search Update Favoring Fresh Content
As a small business owner with a website or blog you’ll want to understand the pros, cons and implications of the Google search update and how that will impact how Google ranks your website and web pages. Google announced a … Continue reading
Pros and Cons of Google Plus Business Pages
Google has just launched Google Plus Business Pages. They’re free. Before you set one up, first learn about the pros and cons of creating a Google Plus Business Page. There are a lot of red flags to know about. Google … Continue reading
Reputation Management. How to Proactively Protect Yours.
Learn how to manage your business reputation proactively as well as reactively. Your business and personal reputation can be made, enhanced or damaged online. By taking some careful steps, a business owner or small business can avoid too much fallout … Continue reading
Marketing Mix. Facebook and Google are Using Online & Offline Marketing Mix
The best marketing mix uses online and offline marketing. Proof? Look at this job description from Facebook for what they expect a new hire Small Business Marketing Associate to do. Facebook plans to “utilize direct response channels like online advertising, … Continue reading
How To: Website Domain Name
Choosing a website name, also referred to as a website address, URL or domain name is a very important decision for your business. If you choose well, you’ll get more “free” website visitors who find your website through Google and … Continue reading