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Category Archives: Small Business Marketing
Online Retail Sales Rising
While the economy as a whole is recovering slowly, the e-commerce channel has experienced growth for the tenth consecutive quarter. According to a new report from Comscore, online retail sales increased about 16.6% in the first quarter, to nearly $44.3 … Continue reading
How to Get Found on Google
How findable is your business? Do a Google search for the most common terms people may use when searching for what you do or offer. Do you show up? What about on all the other places people go to search … Continue reading
How “findable” is your website online when someone’s searching?
What happens when someone tells someone about your business (word-of-mouth referral) and they go to whatever place they like to use to search online? Do they find you and your business? If you haven’t created or claimed your business listing … Continue reading
How to Promote Yourself as an Expert
If someone calls you => you are an Expert. If you call them => you are a sales rep. How to Promote Yourself as an Expert
Small Business Marketing: Self-Publish a Book NOW
Great article and advice in this blog post about why entrepreneurs should self-publish a book now to create a brand-name for themselves. Why Every Entrepreneur Should Self-Publish a Book by James Altucher, an investor, programmer, author, and entrepreneur. He is … Continue reading
Small business marketing: Selling to small businesses?
Insights about small business customers from a Fortune 10 Big company product marketing manager now working as a small business SEO/SEM/lead generation marketing consultant. All (established) small businesses work with marketing consultants in a very predictable pattern of: 1. “I … Continue reading
Small Business Marketing Strategy: Don’t do what everyone else is doing…
Interesting to see what the financial experts say about the outlook for the printing industry. This is from Jim Corridore at Standard & Poore’s January 14, 2012 stock report. “Our fundamental outlook for the commercial printing sub-industry for the next … Continue reading
Marketing Strategy Examples: Offer a Person To Help
Have you been to Costco lately when the ladies in the hair nets are giving away free samples of food items to try as a way to get you to buy something? That technique of offering a free sample can … Continue reading
Book Review of Escape Velocity by Geoffrey Moore
Goeffrey Moore’s new book Escape Velocity is like business advice for tall people about skiing. A tall person skiing has a mortgage to pay and knows the risks and consequences of falling. They take less risks. Geoffrey Moore’s new book … Continue reading