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Category Archives: Marketing Trends & Buzz
Tips on Customer Experience Design from Cisco’s Monique Mulbry
Monique Mulbry is Senior Director of Customer Experience Strategy and Design at Cisco. Before taking on this role at Cisco she led branding. Branding is ultimately all about the customer experience. Here’s what she has to share… The lawyers at … Continue reading
So, was it worth $3.5 million for an ad on the Super Bowl?
What Super Bowl ads do you… Recall? That’s Ad Effectiveness Hurdle #1. Ad Effectiveness Hurdle #2 – was the ad likeable? Many ads are recalled and talked about in a negative way. Those advertisers then paid $3.5 million dollars to … Continue reading
Small Business Marketing Strategy: Don’t do what everyone else is doing…
Interesting to see what the financial experts say about the outlook for the printing industry. This is from Jim Corridore at Standard & Poore’s January 14, 2012 stock report. “Our fundamental outlook for the commercial printing sub-industry for the next … Continue reading
New Software Company Needle.com: Customer Testimonials on Steroids
Now this is a cool idea…live chat with customers who know and love the products or services the company is selling… Needle’s home page describes it this way, “The ‘Fan-Sourcing’ sales platform that drives conversion on your site. Enthusiastic, informed … Continue reading
Book Review of Escape Velocity by Geoffrey Moore
Goeffrey Moore’s new book Escape Velocity is like business advice for tall people about skiing. A tall person skiing has a mortgage to pay and knows the risks and consequences of falling. They take less risks. Geoffrey Moore’s new book … Continue reading
New software to add to your blog and website for scheduling meetings
This software may be something to investigate if you’re a blogger, consultant, professional services firm or any other type of small business that wants to schedule appointments with prospective and current customers from your blog and/or website. This start-up company … Continue reading
Small Business Marketing vs. Big Business Marketing
It’s interesting to contrast the top stories and concerns of large company Chief Marketing Officers who have huge budgets, large marketing departments and dozens of agencies and consultants to advise them on marketing, with what small business owners wearing too … Continue reading
Look What’s New in Retail Marketing
Behavioral tracking and optimization coming to a retail store near you… In-store sensors and motion trackers will watch and track what you do in stores to help retailers and merchandisers optimize in-store experiences, packaging and store and shelf layout. It’s … Continue reading