Content marketing is a great way to create valuable new business leads and to reduce your costs for pre-sales by educating prospective customers/clients with content (eBooks, articles, videos, white papers, etc.). It’s a win-win for you and your prospective customers.
Want to be seen as an expert? Content marketing is a way to position yourself or your company as “the expert” on a topic, especially to a prospective customer/client who is early in the buying process and looking for a credible expert to explain things to them.
Content marketing can be educational or entertaining. YouTube is content marketing and so is a blog from an attorney explaining an aspect of contract law.
Content marketing can also be used to reduce your cost of sales by providing educational how-to videos and articles to explain and show someone how to use or fix a product.
- Content Marketing Ideas – 12 ideas for how to use content marketing to get customers and attract new clients.