If you want to get to page #1 for Google search results for specific keywords related to your business, that typically takes time (and luck). Google’s search algorithm rewards sites with a good reputation and lots of “quality links” and another hundred other factors that they keep secret and change. Why do they do this? Google sells search advertising and they want you to buy search ads to get to page #1 of search results. But those search ads typically get only a dismal 1 – 2% click through rate so you have to buy thousands of keywords to generate any type of meaningful website traffic and new business leads. That’s a lot of time, money and trial/error (aka also referred to as “optimization”).
Twitter rewards recency and frequency for search results. The people who post the most frequently with properly “keyworded” tweets, show up on the top of Twitter search results immediately. The algorithym is very simple. You can be at the top of Twitter searches very quickly if you focus on making a lot of tweets for keywords related to what you sell or offer. It’s free…but time consuming to make all these tweets. But there is a direct correlation to your time/effort and results unlike Google search optimization where it takes at least a month generally to see any impact of a change.
MarketingZone’s Publisher Susan Curtis is an expert at Twitter. She has 20,000 followers for a winery client she manages their social media posts on Twitter for. She’s figured out a way to generate new business leads from Twitter.
A financial analyst I talked to last week who covers the online advertising players said he thinks that Twitter won’t be valuable for ad sales but instead as a search engine alternative to Google. He thought Twitter might be sold to Microsoft to combine with their search engine Bing.
If you search Google for “best things to do in New York City this weekend,” you’ll get links of the most historically “popular” (and highly ranked) web pages related to those keywords. If you search Twitter for the same thing, you’ll learn what everyone is buzzing about at the minute or that day or that week or during the past month.
You don’t have to tweet. You can listen and learn from all the people tweeting and not waste your time sifting through irrelevant tweets. This is an incredibly smart way to do market and customer research. Learn how to search Twitter on this article about Twitter Tools
Then next step is keywording your Tweets so they show up on the top of Twitter search results for relevant searches prospects interested in what you sell or offer are looking for. I’ll ask Susan to write a post about that.