“Retail disruption” was the caption Ari Popper used when he sent me this photo.
I replied: Don’t get how this shows retail disruption? She’s taking a photo of something in the case? She’s clicking on a QR code? That doesn’t seem very disruptive.
He replied: That is an outdoor ad! The subways have them in Korea. Shop for groceries and they are delivered to your doorway by the time you get home.
See it on YouTube: http://www.youtube.com/watch?v=fGaVFRzTTP4
Oh, that is disruptive! I watched the video and learned more…
When grocery chain Tesco wanted to expand their market share in South Korea, they asked: Could we become #1 without opening more stores? They opened “virtual stores” where the store “comes to the person.” Customers in Korea use their smartphones to shop in the subway by using a QR code to choose what they want. Tesco changed commuters “waiting time” to “shopping time” at their virtual store.
Now that is disruptive! Coming to America soon? Will you be ready?
And to think I learned about this disruptive new thing happening in Korea from a long-time marketing colleague of mine in LA via old-fashioned email. : >
What other retail marketing ideas should we all know about?