QUESTION: What do you think is more challenging aspect of owning a small business—getting it up and running, or trying to grow and operate it at the same time?
Launching a new business is like having your first child. You have so much to learn and figure out: what to name your business; how to get a logo, website, business cards created; what to say to explain what you do or offer; what your pricing and offers will be; and how to attract new customers. Money is tight so you’re also trying to do a lot yourself and figure out how to spend your money wisely. Just like with having your first baby, you don’t know or recognize all the brands and suppliers offering baby-related products/services. Same applies to marketing products/suppliers. Who is trustworthy? Who can help you? How much do things cost? How do you save time and money on marketing your new business? What marketing techniques work to attract new customers and what doesn’t work?
We’ve organized all the relevant marketing how-to guides for start-ups here. This is credible, practical how-to advice to help you get everything done!
What else is challenging?
Figuring out what’s the best return on your time and money for marketing.